Privacy policy
Last updated 28 October 2026
MatchDay has no accounts. You never give us your name, email address or phone number. We collect only what the app needs to send your alerts, keep the service running and, in the free version, show ads.
Who we are
MatchDay is a football scores app for iPhone, run by John Bruce in the United Kingdom, who is the data controller for the information below. Questions about this policy or your data: support@matchdayscores.app.
What we collect
| What | Why | Where it comes from |
|---|---|---|
| A random install ID | To match your alert settings to your phone | Made by the app when first opened; not linked to you or your Apple ID |
| Your push notification token | To deliver goal, line-up and kick-off alerts | Issued by Apple if you allow notifications |
| Teams and matches you follow, and your alert choices | To decide which alerts you get | Your choices in the app |
| Your time zone, quiet hours and stream delay | To time and word alerts in your local time | Your phone settings and choices in the app |
| Crash and performance reports | To find and fix crashes | Apple's MetricKit: the app's code stack, build and iOS version, sent after a crash |
| Your IP address | To stop the service being abused | Seen when the app talks to our servers; kept only as a short-lived counter |
We do not collect your name, email address, phone number, contacts, photos or precise location, and we never sell your data.
Advertising
The free version of MatchDay shows a banner ad on some list screens, provided by Google AdMob. MatchDay Plus subscribers see no ads.
- Consent first: if you're in the UK or the EU, Google's consent form asks whether ads may be personalised before any ad loads. You can change your answer at any time in the app's Settings, under Ad privacy choices.
- Apple's tracking prompt: the app also asks, through iOS, whether it may use your device's advertising identifier. You can change this in iOS Settings, Privacy & Security, Tracking.
- What Google receives: to show and measure ads, Google may collect your device's advertising identifier (only if you allow tracking), your IP address, approximate location derived from it, device information and how you interact with ads. If you decline personalisation, you still see ads, but they aren't based on your interests.
Google's use of this data is covered by Google's privacy policy for partner apps.
Purchases
MatchDay Plus is bought and managed through Apple. We never see your payment details: Apple tells the app only whether you have an active subscription.
How we use it and our legal basis
We use this data to run the features you turn on and to keep the service secure, under legitimate interests. Notifications rely on the consent you give when you allow them on your iPhone, and personalised ads on the consent you give in Google's form and Apple's prompt.
Who processes it
| Provider | What it does | Where |
|---|---|---|
| Supabase | Database holding your install ID, token, follows, settings and crash reports | London, UK |
| Microsoft Azure | Runs the server that sends alerts | UK South (London) |
| Apple | Push notifications and in-app purchases | Apple |
| Google AdMob | Ads and the ad consent form, in the free version |
Our football data comes from SportsAPIPro. We send it nothing about you: only requests for matches, teams and players.
How long we keep it
| Data | Kept for |
|---|---|
| Install ID, follows and alert settings | While you use the app; deleted automatically after 12 months without the app checking in |
| Push token | Until Apple reports it no longer works |
| Crash and performance reports | 90 days |
| IP address counters | No more than a day |
Your choices and rights
- Stop alerts: turn notifications off in iOS Settings, or switch off alert types in the app.
- Ads: change your ad choices in the app's Settings, or remove ads with MatchDay Plus.
- Delete your data: delete the app, and your data is removed automatically after 12 months. To have it removed straight away, email us from the app's Settings, Data status, Copy for support, which includes your install ID.
- Your rights: under UK GDPR you can ask to see, correct or delete your data, or object to how we use it. You can also complain to the Information Commissioner's Office.
Children: MatchDay is not directed at children under 13.
Changes: if this policy changes, we'll update the date at the top of this page.